Some of the region’s tourism industry operators have come together as “Team Bundaberg” for the country’s premier tourism trade event, the Australian Tourism Exchange.
Organized in Sydney from June 7 to 9, then virtually until June 17, 2021, the Australian Tourism Exchange is a business-to-business event organized by Tourism Australia which is back for the first time since 2019.
The new hybrid format of in-person and virtual dating is a major platform from which Bundaberg and the southern Great Barrier Reef continue to build relationships and do business with hundreds of key buyers in the United States. national and international levels.
Directed by Bundaberg Tourism Managing Director Katherine Reid, the region is represented by Bundaberg Rum Visitor Experience, Lady Musgrave Experience, Lady Elliot Island Eco Resort, Kellys Beach Resort and the new Villa Mirasol Motor Inn and Splitters Farm products.
“2020 has completely changed the face of the global tourism industry, but the Bundaberg region’s continued commitment to develop our trade relations nationally and maintain our international relations despite current travel challenges has made the region a major regional destination that travel agents and buyers alike want to do business with, ”said Katherine.
“Bundaberg’s tourism industry is a major contributor to our regional economy and through our hard work over the past decade and our recent collective perseverance, we have seen tremendous growth in the number of domestic visitors to the region over the past decade. of the last 12 months.
“By working collectively as a Bundaberg team to increase our investment in the tourism business over the past year and develop new markets across Australia as well as keep our international markets warm, the visitor economy will continue to increase our share of voice and visibility in the market. “
Duncan Littler, Bundaberg Rum Marketing and Experience Manager, said he was delighted to be back at ATE after a year like no other.
“It’s encouraging to see the visits to our region and the distillery experience grow as confidence in domestic travel returns,” he said.
“We need to ensure that our vital tourism industry continues to rebound, so it is important that we continue to build new relationships and foster existing relationships with our business partners and that is why we are back at the biggest business event. Australia Tourism with a number of other major tourism operators in the Bundaberg region.
Evelyn Nielsen of Villa Mirasol Motor Inn has undertaken mentoring and business development activities through Bundaberg Tourism and the property has generated tremendous interest from travel professionals at ATE, with an impressive 110 appointments. you aligned with the event schedule.
“The last 15 months have been very difficult, but we have worked hard to develop new distribution channels for Villa Mirasol Motor Inn and are proud to be one of the latest products from the Great Barrier Reef South to the ATE 2021, ”she said.
“The Bundaberg region has proven time and time again that by staying connected during tough times and choosing positivity, resilience and a willingness to collaborate, the region can and will succeed.
“Villa Mirasol Motor Inn sees a long future as part of the Bundaberg team – working together to market the destination as a whole, we will continue to grow the local tourism industry as visitors continue to experience just how great the region is. Bundaberg is fantastic. “