Sony Pictures Entertainment launches its first LED virtual production stage


CULVER CITY approx.—Sony Pictures Entertainment (SPE) has unveiled its first LED Virtual Production Stage located at Sony Innovation Studios (SIS), a division of SPE, on the Sony Pictures Studios lot here. The new stage is the largest in the world using Sony’s high-brightness, wide-color-gamut Crystal LED display panels, which were created in conjunction with SPE’s top engineers for use in virtual production.

Setting up this LED stage allows SIS to extend its virtual production workflow across various entertainment platforms and seamlessly merge the real and virtual worlds with its prime Atom View proprietary scene integration technology and software.

Masaki Nakayama, Senior Vice President and Head of Innovation Studios at Sony, said, “We have been developing our virtual production technology since its inception in 2018. Our new LED stage is an important step to further improve our technology. The combination of photorealistic visuals and intuitive virtual production workflows allows creators to focus on telling impactful stories in radically new ways.

“Virtual production is revolutionizing the way we create film and television. By leveraging virtual production technology within SPE, we are giving content creators essential tools to fully realize their vision,” said Tony Vinciquerra, President and CEO of Sony Pictures Entertainment.

“Sony is a creative entertainment company with a strong technology base. Virtual production is one of the key areas where we can deliver new value and help creators unleash their creativity through the power of technology,” said Kenichiro Yoshida, President and CEO of Sony Group Corp. .

Sony Innovation Studios is a state-of-the-art facility launched in June 2018 to enable storytellers around the world to produce content using new technologies, tools and techniques.

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