Ferrarelle Spa, the fourth Italian group by quantity within the mineral water sector, launches its third sustainable improvement report entitled “A pure hyperlink”, for the primary time a report is made with using augmented actuality and which straight targets the tip shopper by way of extra content material resembling video, data and audio. With this re-creation, Ferrarelle integrates the evaluation of its dedication to environmental, financial and social sustainability with the potential provided by augmented actuality. Due to this device, it’s in actual fact doable to make customers work together straight with the doc (each in digital model and in paper model): utilizing the smartphone digicam, the illustrations (entrusted this 12 months at Simone massoni ) printed on the pages and on the quilt, they arrive to life, whereas the voiceover integrates the content material with extra data.
Since 2008, Ferrarelle has been producing and utilizing electrical energy with photovoltaic know-how: within the Riardo plant, nearly all the electrical energy is produced by the photovoltaic system (96%) and is used for self-consumption, managing to cowl about 8% of the plant’s wants. The brand new Presenzano plant can be outfitted with a photovoltaic system whose electrical energy manufacturing covers round 2% of wants. The eye of the corporate can be directed in the direction of its staff: 4,629 hours of coaching offered and supposed for workers. The corporate can be dedicated to guaranteeing the continuity and security of its staff with 96% of its staff employed for an indefinite interval and greater than 220,000 euros invested in well being and security at work. Structural good working strategies have been launched, the granting of everlasting and non permanent part-time contracts and using versatile entry and exit occasions for workers in administrative and business workplaces.
“An interconnected actuality like Ferrarelle can not ignore the precept of a balanced distribution of financial worth equal to greater than 210.4 million euros, generated in 2019 by its actions and up 10.1% in comparison with 2018 », Broadcasts a printed word. A worth that just about solely returns to the varied stakeholders (196.5 million euros + 0.8% in comparison with 2018) who, with direct or oblique hyperlinks, contributed to its creation. Ferrarelle favors its suppliers on the premise of respect for the setting: among the many typical ones, at least 28 have a sustainable improvement report. The breakdown of the worth generated is as follows: 166.9 million euros to suppliers of products and providers needed for manufacturing; 26.7 million euros to staff. This worth elevated by 4.6% in comparison with 2018, additionally because of the 8.5% enhance within the general workforce of the corporate; 1.0 million euros to shareholders; 722 thousand euros to the general public administration for taxes paid; 934 thousand euros to the neighborhood by way of donations, contributions to associations and sponsorship actions; 244 thousand euros to lenders or monetary prices to credit score establishments.
The Presenzano plant has been commissioned for the recycling of Pet and for the manufacturing of R-Pet. Ferrarelle is thus the one mineral water firm to have its personal plastics recycling plant. The philosophy that the corporate pursues is that of a “1-impact world”, the place it takes extra away from the setting than it enters. Due to the Presenzano plant, inaugurated in 2019 and the results of an funding of 27 million euros, Ferrarelle has already eliminated 20,000 tonnes of plastic from the setting and produces its bottles in R-Pet (straight recycled Pet of the corporate) in 1.5l and 0.5l codecs. As a way to look to the longer term and make the influence of the enterprise extra sustainable, Ferrarelle has chosen to turn out to be a charitable society. The technique that may assist the corporate is damaged down into three strategic axes: “territory and setting”, “folks, clients, suppliers and staff” and “tradition and society”.