Pixomondo and William F. White open second virtual production volume in Toronto designed for short-term projects

TORONTO, July 21, 2021 / CNW / – Oscar-winning visual effects company Pixomondo (“PXO”) and from Canada the largest supplier of production equipment and studios to the film and television industry, William F. White International Inc. (“WFW”), a Sunbelt rental company, has announced its second virtual production volume LED Toronto planned opening August 3, 2021. This offer follows the recent announcement of PXO and WFW’s partnership and their multi-year commitment to create virtual production studios through Canada.

Stage 6 of the recently completed Studio City development in Toronto (CNW Group / William F. White International Inc)

The new state-of-the-art facility, known as Stage 6, is a 16,100 square foot stage with a large semicircular LED volume that measures 62 feet in diameter. Far more advanced than any other volume currently in use, the Stage 6 is one of the only ones in the world equipped with a ceiling made up of four dynamic modular sections, each with the ability to move and tilt independently or as one. unit. This new feature has the advantage of giving cinematographers more flexibility when it comes to lighting.

Stage 6 is designed for short filming, including film and television productions, as well as commercials that only require space for a limited time compared to the multi-month bookings associated with large-scale television and film projects and heavy visual effects. In addition to providing turnkey and cost-effective solutions to filmmakers, this new volume will create numerous training opportunities for content creators wishing to enter this emerging space.

“We are dedicated to virtual production and see it as an integral part of the future of cinema,” says Garin Josey, executive vice president / chief operating officer. “This new volume, located in the heart of Toronto, will continue to fuel the growth of content creation and provide opportunities for productions of all sizes to use this emerging technology. By making this level of investment in virtual production, we are positioning ourselves strategically for the future, while clearly demonstrating our continued commitment to the industry by creating new jobs and opportunities in this space. “

“Step 6 points the completion of our second LED volume in Toronto, a city with which PXO has been closely associated for many years “, says Jonny Slow, CEO of PXO.” With this new facility, we will be able to provide virtual production facilities to producers of a wider range of content. , which promotes wider adoption of this advanced production technique. Toronto is one of the few places in the world where large-scale LED volume installations exist, and we are very proud to have been able to do so with Canadian talent and partners, as well as the support of all government agencies that have contributed to making the city one of the largest and most attractive centers of physical production in the world. “

Step 6 is based on Studio City’s newly completed development in the Port Lands area of ​​downtown city, a short distance from PXO Toronto office at Revival Studios and Sunbelt Rentals, as well as at WFW Toronto head office on Islington.

As for the first Toronto Step by step, this new volume will be exploited by PXO staff on set for all productions, including those using the company’s 3D environment creation services. PXO and WFW designed and built this volume in close collaboration with their technology partners Brompton Technology, Epic Games, Lenovo, NVIDIA and ROE Visual.

“Through our new partnership with PXO, we have made great strides to become a global leader in the virtual production space,” said Rick perotto, vice-president of business development. “Where a production had to travel to several locations to shoot key scenes, this technology now allows them to shoot in Venice in the morning and the Grand Canyon in the evening, all from the comfort of a soundstage. This evolution in technology increases the creative control of customers while reducing associated costs and helping to reduce the carbon impact of travel to faraway destinations. “

“Our government is committed to ensuring the success of from ontario film and television industry, with a focus on increasing production capacity and creating more jobs in the creative industries as we emerge from the COVID-19 pandemic ” , said Lisa MacLeod, Minister of Heritage, Sport, Tourism and Culture Industries. “Developments like this will showcase our cutting-edge innovation, attract world-class talent and stimulate from ontario competitive status on the world stage. We will continue to work with industry leaders, such as William F. Blanc and Pixomondo, to make sure national and international producers know there is no better place to create content than here at Ontario. “

from Toronto the film and television sector has prospered and developed over the past few years and it is thanks to partners like William F. White International Inc. and Pixomondo who are working together to bring new technologies to our city ”, said John tory, Mayor of Toronto. “During my trade mission to Los Angeles to help promote from Toronto film and television industry, we have promised our customers Toronto would be leaders in the expansion of new technologies – today’s announcement is a demonstration of that commitment and innovation. We are delighted that leading technology companies like Pixomondo are choosing to locate their activities in Toronto and that partners like William F. White International continue to develop from Toronto production infrastructure. “

” We are delighted to welcome the second stage of virtual LED production by William F. Blanc and Pixomondo at City Studio in from Toronto Port lands ”, says Paula fletcher, advise, City of Toronto. “This partnership and this multi-year commitment usher in a new era of technological integration in the creation of content in Toronto and further anchor the city as the largest production center in the world. ”

“The expansion of the virtual production stage space in Ontario is an important addition to our infrastructure and strengthens our value proposition to producers at home and abroad, ”says Justin Coutelier, cinematography curator of Ontario in Ontario creates. “William F. Blanc and Pixomondo have combined their deep creative and technical know-how to create innovative and cutting-edge facilities that will provide storytellers with new opportunities, cost savings and sustainable production environments. “

The opening of Stage 6 is part of PXO and WFW’s multi-year commitment to build virtual production studios through Canada. The next volume, the completion of which is scheduled for September 2021 in Vancouver, will be one of the largest volumes in the world.

Virtual production, unlike traditional studios, allows filmmakers to use a combination of live action and digitally created cutting-edge environments, rendered in real time on LED walls and ceilings (called “volumes”) to deliver one-of-a-kind production experience. Until recently, traditional production methods involved shooting with a “green screen” and adding visual effects in post-production or traveling to remote locations. With this new technology, clients can cut costs, increase creative control, reduce their carbon footprint, and provide an interactive experience for cast and crew (click here to see a visual explanation: https://youtu.be / kdhsCV45zW0).

Founded in 1963, William F. White International Inc. (WFW), a Sunbelt rental company, is from Canada most iconic supplier of production equipment for the entertainment industry. With offices across the country, the company serves productions of all sizes from coast to coast and houses a large, state-of-the-art inventory, including camera, lighting, handle, power supply, specialty equipment, localization support and over 1.4 million square feet of production ready studio properties.

PXO is an award-winning visual effects studio with offices in North America and Europe. PXO won an Academy Award for its VFX work on that of Martin Scorsese Hugo and several Emmys for Game of thrones. The company is Emmy nominated for its VFX work on Westworld, Star Trek: Discovery and L’Orville. Recent and current PXO work includes Tom clancy’s Without remorse featuring Michael B. Jordan, David Oyelowo’s family adventure movie Water man, the action shot Greenland featuring Gerard Butler and the next Roland emmerich functionality, Falling moon.

SOURCE William F. White International Inc



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