NBC Sports selects its multimedia production software and


The XXIV Olympic Winter Games will take place from February 2 to 20, 2022 on the networks of NBCUniversal

NBC Sports uses Avid’s media production and storage solution for its Winter Olympics production

STAMFORD, Conn., Feb. 16 28, 2022 (GLOBE NEWSWIRE) — NBC Sports has selected Avid to provide media creation and storage solutions for its production of the XXIV Olympic Winter Games, from Beijing, China, February 2-20. The announcement was made today by Darryl Jefferson, Vice President of Publishing Operations and Digital Workflow, NBC Sports & Olympics, and Jeff Rosica, CEO and President of Avid.

NBCUniversal provides coverage of the 2022 Winter Olympics from February 2-20, with a Winter Olympics record of more than 2,800 hours of coverage on NBC, Peacock, USA Network, CNBC, NBCOlympics.com and the NBC Sports app. The Opening Ceremony aired Friday, February 4, live in the morning and again in prime time on NBC and Peacock. Similar to the recent Winter Games, NBC’s primetime Olympic coverage began the day before the Opening Ceremony on Thursday, February 3. Coverage began Wednesday, February 2 on USA Network and Peacock. NBCUniversal presents its 18and Olympic Games, 12and consecutive overall and sixth consecutive Winter Games, the most by any US media company.

For more than two decades, NBC Sports has used Avid’s award-winning technology to deliver cutting-edge coverage to viewers across the United States. NBC Sports broadcast teams will use Avid’s MediaCentral platform, Media Composer editing software and shared storage solutions from its international broadcast center in Stamford, Connecticut to drive production workflows remotely and on site for its production on several platforms.

“NBC Sports again relies on these tools to edit and deliver a wide variety of HDR, SDR, 50 and 60Hz content to each of our businesses, from cable to our Peacock streaming service,” Jefferson said. “With every growth and change over the years, Avid has pivoted and helped NBC Sports with editing and media management tools suited to the Games’ herculean production efforts.”

“The breadth of creativity and throughput of NBC Sports’ production teams for these events is staggering and they redefine what is possible for innovative event coverage every time,” Rosica said. “These events have always been a testing ground for new ideas, new technologies and new ways of working. It is an honor for Avid to collaborate with NBC Sports.

ABOUT NBC SPORTS

NBC Sports connects people to the moments that matter most and serves sports fans 24/7 with top-notch live events, insightful studio shows and compelling original programming. The sports media company features premier content on linear platforms NBC, USA Network, Golf Channel and Olympic Channel: Home of Team USA, as well as numerous digital sites, including Peacock. It also includes NBC Sports Next, a subdivision of NBC Sports, and hosts all NBCUniversal digital sports and technology applications within its three groups: Youth and Recreational Sports, Golf, and Betting and Gaming. NBC Sports has an unrivaled collection of media rights deals, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and the United States Olympic and Paralympic Committee, the NFL, NASCAR, INDYCAR, PGA TOUR , The R&A, PGA of America, USGA, Churchill Downs, Premier League, Tour de France, Roland-Garros and many more.

See how broadcasters and other media companies use Avid technologies to create and deliver sports, news, series and more to viewers on all platforms worldwide at https://www.avid.com /products/mediacentral.

Avid Powers Bigger Creators
People who create media for a living become greater creators with Avid’s award-winning technology solutions to create, manage and monetize today’s most famous video and audio content, iconic movies and TV series stunning, networked news and sports, recorded music and live performance. What began over 30 years ago with our invention of non-linear digital video editing has led individual artists, creative teams and organizations around the world to subscribe to our powerful tools and collaborate securely in the cloud. We continue to reinvent the many ways publishers, musicians, producers, journalists and other content creators will bring their stories to life. Explore the possibilities at avid.com and join the conversation on social media with the multitude of creative geniuses who choose Avid for a lifetime of success.

PR contacts
Greedy
David Smith
[email protected]
978.502.9607

Red Lorry Yellow Lorry (Avid PR agency)
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