Digitization underlines the urgency of the creative industries law, according to the DTI


THE NEED for a creative industries law has been made more urgent by digitization, as industry needs to exploit the opportunities available to it in order to spur the industry’s recovery, a Commerce Department official said .

“The crisis has accelerated digitization and we would like to take advantage of the opportunities offered by the availability of new technologies and use these tools to drive the recovery of the creative industry … To relaunch the process, the approval of Creative Industries (Development) We must act, ”said Under Secretary for Trade and Industry Rafaelita M. Aldaba.

She was speaking Wednesday at a forum hosted by the Philippine American Chamber of Commerce (AmCham).

Ms Aldaba said the pandemic had significantly affected the creative industry, with creative exports falling last year to $ 6.2 billion from $ 6.7 billion in 2019.

She said 61% of businesses in the arts and entertainment sector have gone out of business, and 21% have closed permanently.

However, she noted opportunities such as the transition to digital platforms like Netflix, Inc., whose Filipino users grew by 1 million in 2020. She estimated the resulting revenue at $ 79 million.

Museums and events such as the National Museum and the Philippine Art Fair have also opened online platforms for digital exhibitions and tours.

Ms Aldaba said earlier that the Philippines must overcome constraints to the expansion of the industry, including high costs in the film and games sectors, low levels of investment and a Filipino bias to foreign creative products. .

The Philippine Creative Industries Development Bill aims to establish the Philippine Creative Industry Development Council under the Ministry of Commerce and Industry (DTI) which will be responsible for promoting the development of creative content and protecting creators against infringements of intellectual property.

The board will have 17 members, nine from the private sector and eight from various government agencies. He will draft a development plan for the creative industries of the Philippines.

The bill, if passed, will also establish a Creative Industry Development Fund for research and development, with a trade promotion component. It will set up one-stop registration centers for creative micro, small and medium enterprises so that they can benefit from government services.

The creative industries covered by the bill are audio and audiovisual media; digital interactive media; creative services; design; publishing and print media; performing arts; visual arts; traditional cultural expressions; and cultural sites.

The bill was approved in the House of Representatives on September 20. It has been supported by various foreign chambers, including AmCham.

Pangasinan representative Christopher P. de Venecia, chairman of the House Committee on the Creative Industry and the Performing Arts, said if enacted, the measure would help the creative industry catch up with its regional peers.

“As Filipinos continue to love Hollywood and Western content, as well as recently Korean content and culture, it won’t be long before our country’s own consumers start to embark on content (from East Asia). South East) because our neighbors are far ahead in the development of creative industries policies. and programming, ”he said.

Senator Aquilino L. Pimentel III, chairman of the Senate Committee on Commerce, Commerce and Entrepreneurship, said at the forum that the panel approved the chamber’s counterpart bill and finalized its committee report.

He hopes to push for passage of the bill once plenary debate resumes in November. – Russell Louis C. Ku

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