For the first time, emerging CPG brands can access real data on product sales, shipments and trade spend within a single platform to inform better decision-making and improve profitability.
NEW YORK – October 25, 2022 – Crisp, the open data collaboration platform for consumer packaged goods (CPG) brands, distributors and retailers, and Promomash, the trade promotion and management services and software platform of field marketing, today announced an exclusive partnership to deliver a new integrated solution that will revolutionize the way CPG brands understand their retail spend. For the first time, CPG’s emerging brand management teams will have access to their “planned vs. actual” trade spend performance, including sales growth and profitability, all within the Promomash platform.
Prior to Crisp’s new integration with Promomash, CPG brands had to manually upload actual sales data from separate retailer portals for each customer and then integrate the data into trade promotions management systems or spreadsheets. It took a lot of effort and time. Additionally, brands had to subscribe to additional services to understand if an increase in actual sales was occurring through promotions, often at least a month late in receiving data.
Brands will automatically receive a data feed of sales, shipments and other customers within the Promomash trade promotions management platform. Crisp’s data feed integration into Promomash’s UI and reporting brings together actual business spend and promotional information in a comprehensive real-time view, with minimal effort and without the need for data transfers manuals. This gives CPG brands the information they need to effectively optimize limited business spend, make more strategic business decisions, and monitor and adjust planned spend when needed.
“Our innovative solution with Crisp is disrupting the way business spend planning and analysis is done,” said Yuval Selik, CEO and co-founder of Promomash. “Over 72% of promotions are not effective in the US and over 80% of brands will fail when promoting on the shelf. With actual Crisp sales data available and updated daily in Promomash, CPG brands can understand , estimate and verify their trade spend performance, allowing them to build smarter, more informed promotion strategies with daily real numbers visible on one platform.
“Promotions are one of the costliest investments emerging brands can make. This partnership with Promomash brings unprecedented visibility into trade spend performance for emerging CPG brands,” said Are Traasdahl, CEO and Founder of Crisp: “These brands can now access the data they need to understand their business spend more effectively and efficiently, enabling them to make continuous improvements and stay competitive.”
The ability to access actual data on product sales, shipments, and trade spend within a single platform is already improving the visibility and effectiveness of promotional planning for emerging brands. Several CPG brands are currently using the new solution, including Brad’s Raw Foods, a plant-based snack brand that is scaling for rapid growth in U.S. outlets.
“Here at Brad’s, it’s important to not only measure the success of our promotions, but to learn from them to inform our promotional planning going forward. This is where Promomash and Crisp are even more powerful together,” explained Nicholas Prastos, Director of Sales and Operations at Brad’s Raw Foods. “I’ve tried creating many individual customer dashboards to try and achieve this, but having all the data in one place, waiting for me is a game changer for better and faster decision making. It’s a seamless connection that allows us to determine what’s a profitable promotion and what’s not, all with the click of a button.
As an upgraded subscription for current Promomash users, Crisp Data Integration will be included in the Promomash 360 plan which includes field marketing, deduction management and trade promotion.
To learn more about the partnership, register for the webinar to be held on Thursday, November 3 at 2 p.m. EST here: https://www.gocrisp.com/promomash.
Crisp harnesses the power of the cloud to connect and normalize disparate data sources to deliver real-time insights and trends. Brands, retailers, distributors and brokers use Crisp to manage supply more efficiently, reduce waste and increase profitability. Learn more at www.gocrisp.com
Promomash started in 2015 after co-founder and CEO Yuval Selik saw his own line of CPG skincare products fail on store shelves. He felt there had to be a way to help new founders and startups more easily navigate the complex journey that drives and survives retail. Today, Promomash is a comprehensive software and services platform with offerings in Trade Promotion Management, Field Sales and Broker Management, Settlement and Deduction Management, Marketing Management in the field and the recruitment and training of brand ambassadors. Learn more at http://www.promomash.com.