BrandStar Studios invests millions in technology and equipment to deliver real-time virtual production, augmented reality and mixed reality capabilities


POMPANO BEACH, Florida – (COMMERCIAL THREAD) – BrandStar Studios, a division of BrandStar, has completed a multi-million dollar upgrade to its studios, enabling them to deliver the latest and most advanced technology to the production world, including production virtual, extended reality, augmented reality and mixed reality capabilities, all in real time.

Already recognized as South Florida’s largest production studio, the upgrade also includes the implementation of state-of-the-art Unreal Engine software, the world’s most open and advanced real-time 3D authoring tool. , which virtually renders even the most complex sets, allowing real-time shooting, while exponentially reducing editing and post-production work.

BrandStar Studios employed a full team of Unreal Engine CGI artists, enabling the development of the highest photo-realism virtual environments for set constructions, with indoor and outdoor stages available from around the world.

“We can virtually put anyone, anywhere, in real time,” said Mark Alfieri, CEO of BrandStar. “The combination of equipment and technology makes us a true new generation studio. We compare to the most sophisticated movie studios in California.

The upgrades include one of the largest LED volumes (screens) on the East Coast, measuring over 13 feet high and over 100 feet long, all at BrandStar’s 43,000 square foot facility. LEDs are the latest technology with 1.9M pixel size allowing true 8K resolution.

“There’s a reason technology takes advantage of ‘Unreal,’ adds Alfieri. “This allows us to quickly create very high-end productions, using the same virtual closed-door environments that the big studios deploy to film their most technological programming. We will use this technology to produce music videos, virtual events, premium commercials, TV shows, feature films, basically anything anyone can imagine we can produce.

BrandStar uses this cutting-edge technology in the production of its own shows, including The Balancing Act and Military Makeover with Montel, which air on Lifetime.

Other critical aspects of multi-million dollar upgrades include:

  • Three 27ft x 10ft motorized LED ceilings called the “Star Walkers”. These caps are very high resolution, 2.9 million pixels. They fly over the studio and can flip in four different directions, becoming additional LED walls if needed, offering multiple lighting and VFX (visual effects) capabilities.

  • The “Star Walkers” allow the studio to become a fully enclosed five-wall LED setup. The total number of pixels between ceilings and walls exceeds 30 million, making it a one-of-a-kind system that doesn’t exist in any other studio.

  • Sony VENICE cameras, enabling the cleanest film productions for virtual environments.

  • BrandStar, in partnership with Scorpio Techno-Cranes, acquired one of the first 17-foot robotic booms, a state-of-the-art fully automated camera head housing. This is one of the world’s first combined rigs and will allow multiple programmable movements of cameras and cranes, creating top-notch production capture.

  • A fully equipped control room, housing the latest Grass Valley 4K / 8K switch, enabling high-end camera switching for virtual productions.

  • BrandStar Studios, in partnership with Mo-Sys, is the first in the United States to host the new Mo-Sys VP Pro XR, an all-in-one virtual hardware and software package, combining a multi-node nDisplay architecture, a VP Real pro improved. -time composer / synchronizer, and a new set of XR tools. This XR server system is focused on delivering new cinematic non-destructive composing capabilities. The Cinematic XR Focus allows focus extractors to focus between real and virtual elements in an LED volume – a world first – and is now part of the system.

To see a sample of BrandStar’s extensive studio capabilities, click here.

“The response from our customers to the upgrades has been extraordinary,” Alfieri concludes. “We have Californian clients who reserve the studio for their virtual productions. We have no doubt that these advances will be an extraordinary step forward for all of Florida’s production capacities.

About BrandStar

BrandStar is a fully horizontally and vertically integrated production company, marketing agency and content exchange platform. Delivering everything a full service marketing company offers, but with a twist – our goal is to make a positive impact in people’s lives. Fueled by the collective passion of entrepreneurs, creatives, technologists and thinkers, we pride ourselves on being marketing matchmakers – connecting people and brands to live better lives. Using a combination of creative storytelling, marketing strategy, results-driven media, technological innovation and unmatched television production capabilities, we have succeeded in giving startups a national footprint and national companies a global footprint. For more information, visit www.brandstar.com.

About BrandStar Studios

BrandStar Studios is the primary production hub in South Florida. The 43,000 square foot facility houses a 13ft x 100ft plus LED video wall with three 27ft x 9ft LED ceilings. Powered by a Grass Valley control room, we can tailor any vision into a live format, also offering live streaming streams. Constantly aware of the rapidly changing industry, the virtual capabilities of the studio are endless, integrating Unreal Engine environments, modular packages for hybrid / virtual events and productions. The studio also has two fully equipped kitchens and serves as a one stop shop for all your production needs. For more information, visit www.BrandStarStudios.com.

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